Management styles, difficult to undertake and reference models in which the themes are inspired by those who bet the publishers. This year the most important is the books that delve on the causes of economic crisis, but at the same time, put special emphasis on solutions. Thus, we analyze models of business management and teamwork can help achieve business goals and professional.
this year include books that delve into the causes of economic crisis, but at the same time, put special emphasis on solutions. Thus, we analyze models of business management and teamwork can help achieve business goals and professional.
Those who are considering the possibility of starting a business include the ability to reinvent itself is infinite and essential. So the decision and the confidence in their own abilities are the key points. Leadership is also present in the work of management who argue that personal values \u200b\u200band motivations are the pillars that help create and train good leaders.
Help! I want to be digital Sometimes you hear about the younger and definitely understands that speak a different language: Web Hosting , feeds, gadgets, widgets, crowdsourcing, coolhunting, cloud computing, SEO, SEM, RTLS ZigBee, tweets , Facebook, web hosting ... This would not be major problem if it were not, at times, the adult suspect in all probability, it is him, and about many more of his generation who does not speak the language that little little is being imposed on the world: the language of networks. The book Help, I want to be digital!, Written by Martiniano Mallavibarrena and Alicia Feliciano, is to shed some light on the new media habits and consumption arising from the hand of social networks, blogs, wikis, smart phones (another one of those buzzwords), tracking systems, etc., and how these affect the creation and developing our own virtual identity. Or digital brand of our business.
Taking as a starting point this cry for help, the authors argue that the phenomenon of Web 2.0 is not a simple children's game, but one of the most important changes the Internet has experienced in recent years. With the advent of social media, the group of users to disseminate information gained power, a circumstance that not only is changing the relationships between individuals, but a direct impact on the business reality of media, cultural industries, hotels, fashion and other commercial activity.
allowance against the culture of
Marc Vidal's work is a brave book, direct and necessary. Vidal, an economic analyst, does not walk with half measures and explains the evils of English society, which says that "naps." His work focuses on the entrepreneurial culture and, specifically, in the countless obstacles that hinder and discourage create professional arises their own business. The figures and data that argues its case against what she calls "a society paralyzed" is compelling and known to everyone. One example is that only 7% of the English decide to start their own business, while over 14% of immigrants residing in our country if they do. Another well known fact and highlights the difficulty of starting a business is that in Spain the average operating time to have a new company is 42 days, while the remaining countries is 13 days.
With these figures what worries and depresses Vidal is that we do not react. Moreover, even in deep crisis economic and political we still get down to work. For the author is that the most dangerous and damaging problem is social: "I despair the low momentum of our society in terms of reaction to the injustice or the unpresentable." Is that an entrepreneur is not just putting up a business, but acting as such and assume the risk life in their day to day.
also attacks the mind of the Spaniard just waiting to aid and to give it all done. It's not all blame, also praised the good initiatives, creativity and ingenuity of the entrepreneurs and encouraged them and others to move forward, not to surrender because it ensures that each country or group will emerge from the crisis only insofar as it is able to exercise their own freedom and can start their own ways. " Notable examples that have developed and encouraged other countries to promote entrepreneurship ...
Small business, big ideas
Family businesses are an important part of the business of a country, but if the address of a company and is inherently complicated, the difficulty is greater when there are blood ties between. Ceferí Soler and Enrique Reig, know this and have made a thorough analysis essentials for attaining good governance.
The work is not directed only to members of a family corporation, it is also a reading suitable for people who are considering starting their own business and professionals in any field who may end up working in these organizations.
The authors define the family business as "a synthesis of bold, family and business, where the boundaries are porous and there is always communicating vessels between the two points that are almost impossible to separate."
analysis highlights the different models of business development. To Soler and Reig are three: individual, where clan members are free to develop their individual projects may be compatible or not with the family and business, the family, where the weight of prestige, functionality and the family unit governing the project and, finally, the business where the profitability of sacrifice is essential note.
Among the recommendations that highlight the need for the founders receive training to enable them to engage the next generation. Thus, succession is facilitated, because the manager knows the strengths of each family member. They also encourage not to defer the moment, the founder must give freedom to the new directors to develop their project.
Mango's heart
Humberto Gay Andrea Salerno and consider that a good way to learn is to study the success stories and, therefore, have focused their work in the history of Mango. It is a well documented work that shows the back of a company that started with one store in Barcelona and currently has 1,700 stores worldwide.
On the one hand, discusses the management of a multi-family home-Mango was started by two brothers in 1984 - has managed to impose himself as a brand in the textile sector and, secondly, the reader to embark on the venture to explain the phases of a project and how to find and implement new ways.
Among the issues discussed is the ability to constantly reinvent themselves. An essential quality for any company, but vital in an ever-changing industry like fashion. For Salerno and Gay, one of the great strengths of the company is that has combined cultural diversity, building on its distinctive features and adapting to their demands. All this, together with a careful policy of production and logistics have helped the brand image.
One of the most interesting chapters is the one that explains the model of expansion and growth. In particular, his decision to franchise. "Mango has chosen to back the franchise system to internationalize the company in 1992, when Isak Andic (one of the founders) realized that his presence was needed globally to keep growing," they say. The highlight of his administration is also making available the new employer a full service benefits, the franchisee must provide human resources management and is required to reward the employees with a wage above the market average to have a higher level of satisfaction and, thus, also increase involvement with project.
The Art of idea
John Hunt is a playwright and founder and director of the TBWA advertising agency and is fully convinced that the world is moved by ideas. Therefore, his book focuses on creativity in all aspects of life and how to make ideas become reality. Clearly describe how you get an idea is not easy. "Sometimes it just appears without warning, others must be sought persistently and, sometimes, we do not find it," recalls Hunt. In this sense, his work invites to realize our full potential to feed and care for our ideas to it can grow and materialize. The author argues that an idea is an intuitive experience that success has to be part of an environment.
The author's aim is to shake the fear that stifle creativity and, through twenty observations, encourages the reader to inhibitions and take control of your personal and professional life. However, his proposals are not just for professionals, also reminds businesses the benefits they can bring to favor freedom and creativity.
Many of his observations are obvious and the reader will find in it a magic bullet. However, the ideas and arguments of the author help to trust their instincts, leveraging diversity, namely to manage and cope with change, to overcome the bureaucratic and organizational barriers and to assimilate that "there is the circle of life, but the circus of life" where we learn to move .
1058 questions successful women
Amparo Moraleda, General Manager International Iberdrola, Eva Castillo, the first woman Minister of Telefónica, Maria Dolores Dancausa, CEO of Bankinter, and reflect the mountaineer Edurne Pasaban leadership in 1058 on successful women questions. Females from different areas have shown the way taken in his life and how it has led them to victory.
Each participant describes how his training and what helped in its development as a leader in this work, which aims to promote the development of a new leadership model focused on the best male and female capabilities. Although the title of the book focuses on women, were several men who have brought their vision of leadership, as Luis Huete, professor at IESE, and Aldo Olcese, director of AC and KPMG. Thus, the result is a set that combines the best of each genre.
In total, more than fifty people have participated in this project and thanks your comments and reflections intended to help those who consider a working life in the current crisis and seek to analyze what they are doing right and wrong in his career. According to the author, Rubén Fernández-Costa, in 1058 questions to successful women is intended to convey two messages: the chance that English companies are losing by not exploiting the potential of diversity, and provide specific ideas to develop individual skills leadership.
Small great things
Tom Peters is one of the major reference in the management literature. Since the early 1970 until today his name is linked to the management of business, thanks in part to the success of The Pursuit of execelente. Now get back to the libraries Small great things, a play in which a series of messages recolpila to reflect as "the permanent job is dead. His professional career no "or" First task: Have fun! ".
The new work of the guru of gurus, as has been described by publications The Economist and Fortune, contains 163 recommendations to achieve excellence. These tips are divided by theme: crisis, opportunity, initiative, leadership ... and are short and direct. Each trick comes with a commentary that Peters used his personal experience and professional background to show how to be more effective, accountable and better at the job. Thus, one learns about the importance of not postponing urgent things on the proper management of time, how to have confidence in yourself or how to cope and get along with competitors.
priori Although these tips are aimed at small and large managers and their scope is the business world, it is true that the recommendations proposed by Peters can be implemented in all areas of life. His ideas help define a clear strategy, namely knowledge prioritize or replace the list of "would like" to the list of "do now" (as the tip 156). Your application does not ensure success, but more likely because it makes us stronger and more confident about the steps we must follow. Peters shows that in a moment of crisis like the current push art can be vital and that small tips can be used to create or transform great things.
Author: AM, BE and TV
Source: Http://www.expansion.com/2010/12/13/empleo/desarrollo-de-carrera/1292231305.html?a=58aa1d1553ff1cbb207b6be156dc9bec&t=1292391376
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