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Are they really useful for our business social networks online?

Leisure gives way to the professionalization of Social Media

between companies is consolidated figure of the 'community manager'

Experts say that networks are "not a fashion" and "are here to stay"

Facebook, Twitter , Tuenti , LinkedIn, Hi5 ... Life no longer be imagined without the existence of the well-known and ubiquitous networks. There are few people who do not surf the thousands of groups, the millions of endless tweets or walls, every second, bring reality to the virtual world. However, the networks, like everything else, also grow older. During this year, have seen its true consolidation beyond pure entertainment. Companies have realized the immense potential and are betting, each in its measure, its inclusion in the world of web . Thus the figure of 'community manager' has been built, little by little, like a new professional in what experts already qualify as "new trend" and not a mere fad.


Internet has revolutionized the way people relate and communicate. This fact is obvious and undeniable to anyone who is part of the new reality. So much so that Time magazine has proclaimed Mark Zuckerberg, Facebook founder figure of 2010 for "creating a new system for exchanging information and for changing how we live our lives."
However, the way in which society adapts to changing times change, sometimes at a rapid pace.
mid 90's, social networks made their appearance. Thereafter, the web design universe was transformed what had been known as Web 1.0 goes one step further. Linear communication led to a real interaction more directly and instantly.

However, the real boom social networks did not come until 2004 with the development of what was intended as only a university project. At that time, Facebook began to change the world.
Networks as

trend since such platforms have been growing like wildfire and has established itself as a real trend. "Social networks are not a fashion , the networks have come to stay" as says Antoni Porras, author of "Net .. What? Networking for everyone."

"The networks do not stop being a forum for communication and shared relationship that has become a social trend and market," according to Antonio Pastor, head teacher of the course "Social Networking" Center de Estudios Financieros (CEF).

However, this new 'lifestyle' not only brings advantages. Social networks have managed to put in more than one occasion in the spotlight by some controversial issues such as privacy of users. Community

manager, a booming profession
In this new scenario, companies are beginning to become aware of the need to be 'networked'. Thus, as increasingly, companies are adding to their staff the figure of 'community manager'.

"Networks has established itself as a social trend and market"

This new professional profile " is the mouth and eyes of the company the network, "according to Porras which states that" in addition to technological knowledge and skills should be able to communicate and listen "on the Internet.

" There must be something more than a voice, must be part of the community to interpret and returned to the company what it is saying it, "according to Marc Vidal, director of the graduate program at the University of Barcelona" Community and Social Media manager.
Education and training in Social Media Therefore

are many institutions and universities have already incorporated into their curricula courses to train future 'community responsibility'.
The Universitat Pompeu Fabra , Pablo Olavide , of Barcelona , the Center for Financial ... all offer similar content, and all have the same answer. "The courses are still a boom . We have a waiting list, which shows the level of expectation and interest that exists", as explained from the CEF.

Nevertheless, the road ahead is in the world of social networking is still long. "Yet no one is realizing the full potential offered by these platforms. Some companies are betting on the full use of the network but in general is being discovered now. "We will have to be aware of the future, simply do not stop being in the world.

Author: ELENA FERNANDEZ POSTIGO
Source: http://www.telecinco.es/informativos/tecnologia/noticia/100031500/2010+el+ano+de+la+madurez+de+las+redes+sociales