Dj Edgerton, president and cofounder of digital innovation agency Zemoga is a great web entrepreneur, and shares, through Enter.co their 10 tips for successful web project .
1. Define a strategy clear.
A successful online business begins with a foundation to illustrate and define clear goals for success. It is at this point that project managers make the most difficult questions and we identify both the risks and opportunities. It is more efficient to eliminate the risks and take advantage of opportunities at the stage of strategy, because once built and launched the site too late and expensive. The paper is cheap, while the code is expensive.
2. Meet users.
Often companies think they know exactly what the user wants and needs without asking. This is an effect of being very close to the task at hand, which reduces the ability to be objective. Take the time to conduct independent interviews and evaluations outside the office environment. Use simple techniques such as the definition of use cases that allow us understand what users really want from a product or service. What are you offering them added value to them so that they appear motivated to return? If they provide information that they protect and that you value greatly, how the reward?
3. Less is more.
all want to give more to our users: More functionality, more products, more luxuries, ornaments and washers. The problem is that the more we give our users more confused. When we develop a digital property, it is imperative to critically think about everything that will be included. The simpler and cleaner the product, the more successful in the task of helping people achieve their goals and comply with their strategy.
4. Seek support.
The site should be built to suit the means most used by users to consult. The sailors not only use browsers like Chrome, Firefox, Safari and Internet Explorer, but smart phones, tablets, computers and mini-notebook.
5. Use science.
To ensure that your site is designed with an excellent design, you should use tools such as the Tobii Eyetracker. This shows them the designers of web pages the exact location of the eyes of users as well as the order of the time look and look, even in split seconds.
6. That users have a voice.
must allow users to make comments and establish a community through forums and motivate them to participate through various incentives. Moreover, it must integrate with social networking site, for visitors indicate that they like ('Like') or share it via your Facebook profile or Twitter.
7. Offer today.
The lack of coupling is often the most difficult obstacle to overcome. Users get bored fast and there are a ton of content out there that takes them away from your site. To ensure success, make sure that what is new and currently offers, both in design and content. A user will give you about 2 minutes to make a first impression valuable. If it is not attracted to compelling content that is easy to use and pleasing to the eye, you are doomed to failure.
8. Measure it all. Manage
site or web page no reports of measurements is like having a big company without a counter . It would be difficult to know how much you have, when they entered and where it went. A ideal recipe for disaster. Reports with details such as number of visits, conversions (visitor performs an action that you want to), shock and views, among others, provide information about the behavior of individuals and the strategies needed to improve the business.
9. Optimize your search.
Create a stylish website becomes a bad investment if the audience it is aimed at search engines can not find or can not navigate when found. This is accomplished through search engine optimization (SEO), blogs, listed in directories, social networks, blogs, press releases and other references that make it an expert in their field.
10. Get good partners. Interview
partners as you would with a potential spouse. Make sure they have excellent products to offer and the best methodologies, check references and be open to collaborate.
Author: Ivan Luzardo to Enter.co
Source: http://www.negociosyemprendimiento.org/2011/01/consejos-para-un-proyecto-en-internet.html
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